Pricing Transparency20% weight
Observed80/100
Vendor-reported. The vendor submitted a declaration covering published list pricing and discount structure. Reviewed against public terms but not independently verified against customer contracts.
ActiveCampaign renewal fairness
Automation-heavy email platform with tier pricing that steps up sharply with contacts.
Venduris Fairness Score
60/100Standard
Ordinary market practice. Manageable with preparation.
Evidence basis
Verified
Reviewed September 2026
Category breakdown
Each category carries the weight set out in the methodology.
Renewal & Cancellation Experience30% weight
Observed60/100
ActiveCampaign renews automatically with a notice window a buyer has to track themselves, and downgrades are limited mid-term.
Price-Increase Predictability15% weight
Observed48/100
Repricing at ActiveCampaign arrives at renewal without a published policy or advance signal, which is where most of the risk sits.
Negotiation Flexibility15% weight
Observed52/100
Observed from customer contracts and renewal correspondence covering concessions granted during renewal negotiations. Based on paperwork supplied by three or more buyers, cross checked against the vendor's published terms.
AI Terms Maturity20% weight
Observed56/100
ActiveCampaign covers data handling clearly but leaves AI metering and overage behaviour loosely defined.
How to read this: the overall figure is a weighted average of the five categories, and one evidence basis applies to the whole card rather than category by category. Built on aggregated, anonymised renewal outcomes from Venduris customers, across every category. Published only where at least three distinct customers hold the vendor, so no single client can be identified.
Taking part does not raise a score. It changes what we can show our working against.
This score measures commercial treatment at renewal, not product quality. A vendor can be excellent and still price hard.
Renewing with ActiveCampaign?
Venduris tracks your renewal dates, notice windows, and price movements so none of this arrives as a surprise.